A Key Factor in the Success of Your Business

The success of any business largely depends on how effectively its staff members communicate with each other as well as clients. Whatever role you play in your company, effective communication is a key component to further success. Here are a few things I like to keep in mind when communicating with my co-workers, clients, and peers.

1. Listening: Good listening skills are a key attribute of a successful communicator. People who actively listen to customers, co-workers, and friends are more likely to gain that person’s business, trust, and loyalty.

2. Use names: When meeting people in person or talking on the phone, make sure you hear that person’s name and use it throughout the course of the conversation. Don’t hesitate to ask them to repeat it if necessary. This shows that you have respect for the person to whom you are speaking.

3. Get to the point: Show that you value people’s time by being as concise as possible. Do not give lengthy, unnecessary details, and do not make excuses for your mistakes. Be prepared and answer questions promptly.

4. Let others talk: This one ties in with the ‘listening’ step above, but it’s all about being conscious about giving people the chance to voice their ideas as well. Don’t be the person who does all the talking. Keep the other person in mind and give them the chance to be an active participant in the conversation.

5. Non-verbal language: 95% of our communication is non-verbal (this includes eye movement, posture, facial expressions and hand gestures). When talking to someone in person, it is important to maintain eye contact and limit the use of hand gestures. This will give your listener the impression that you are confident and competent in regards to the discussion. This also establishes a level of trust and respect.

6. Eliminate filler words: Do your best to avoid using words that fill gaps in conversation such as “uh” or “um.” This conveys that you might be nervous or unsure of what you are saying. Also avoid long pauses so the listener will not become disinterested in what you are saying.

7. Create an atmosphere of openness: To establish a good relationship with customers and co-workers, create a comfortable setting by minimizing interruptions, fully engaging, and being attentive. This will provide the opportunity for you to have an enjoyable and productive conversation that establishes trust.


By: Scott Greene, Sales Coordinator